Lorna founded Bailiwick in 2002, having spent the previous 16 odd years working for PR "household" names - Burson-Marsteller (NY and Paris), Lintas, WeberShandwick and as communications manager for Eurostar, Eurotunnel and Ducros (DHL). Bailiwick, a Paris-based boutique communications consultancy,  focuses on supporting clients building, nourishing and protecting their reputations. Since 2002, Bailiwick has worked with clients in diverse business sectors, ranging from healthcare, logistics, retail and luxury, FDI, technology, industry and services.

​Lorna is also co-founder of 9mobilités a consultancy specialised in serving companies to manage employee mobility.